I have been a real estate agent since 2008 and at the time I was just a week past my 19th birthday. About 3 years later and now at 22 years old, I feel like I have learned some very valuable tips for new agents especially ones that are much younger than the majority of the other professionals in our field.
The main thing I have noticed is the ability, or lack there of, to get my foot in the door. I believe there are 2 prevailing factors to this:
1. My Youth - Many people are quick to judge a book by its cover. Since I am 22 years old, they automatically assume that I do not have the experience or knowledge to cater to all of their needs. While experience & age usually have a strong correlation, I also believe the quality of the years I have spent in real estate is much more important than the quantity.
2. Sphere of Influence - Because of my youth many of my close peers and friends have not yet adequately established themselves in a stable career to the point where they could afford a mortgage. While extending myself to their families has been helpful in getting referrals and new clients, it is apparent that an agent with a few more years on me are able to sell to their peers since many of their peers can afford a home.
With that being said, I have never been on a listing appointment and not got the listing on the spot! I have noticed a few key factors that have helped me with this along the way and would like to share those with you....
Here are my 5 Tips for Young, New Real Estate Agents (These still can apply to all other agents):
1. Be Prepared - have something prepared for every possible question a seller or buyer could throw at you. Have a prepared listing & buyer presentation. Have packets and access to online information available for them. Showing that you are organized and prepared for them will make you look leaps & bounds more professional than other agents and will help make them feel much more comfortable with you.
2. Be Honest - If you don't know the correct answer to something, Say So! Tell them you are not 100% positive and will get back with them shortly with the correct answer. Trying to fabricate an answer will lead you down a path of destruction, and ultimately they will respect you much more for ensuring you are providing them with a correct answer.
3. Social Media - you absolutely have to be online and on the web. Being able to connect and provide valuable information to peers is key. Many new & young agents may not have the resources available for some marketing & advertising but don't forget the power social media sites & emailing contain..oh, and the fact they are FREE!
4. Farm - much like a farmer you must sew your seeds and tender to them to ensure they flourish. Find a target market and make them aware of your services. Knock on doors, introduce yourself, connect with them online, send them marketing material to them quarterly. You may not have results immediately, but over time they will be accustomed to you and hopefully will use your services when it comes time to buy or sell.
5. Be Driven - Keep plugging away. Don't stop trying. Keep learning and educating yourself...Knowledge is Power. Invest yourself and time into your business and clients. It takes time and perseverance to build an empire. The Romans didn't build Rome in a day and your not going to be rich over night.
I am still working on these things on a daily basis to help myself become a better agent. These are things I have found that have helped me thus far in my short 3 years and hopefully will be helpful to other new, young agents...or even to agents that have been in real estate for years.
Sean S. Williams
Licensed Broker, Realtor®, ABR®, e-Pro®
1st Time Buyer & Relocation Specialist
of Louisville, Kentucky
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