Louisville Kentucky Home Insider: 5 Critical Questions Every Home Seller Should Ask Their Agent

5 Critical Questions Every Home Seller Should Ask Their Agent

Passing along a post from a fellow "ActiverRainer"...these are questions every seller should make a point to ask when interviewing agents. I always say "The 1st showing occurs online" therefore the home must really standout from other homes when agents & buyers are searching online.

As a home seller, you're relying on your agent to do a quality job of marketing your property.  That what you hired them for!  You've probably read a lot of advice online about what to ask an agent when you interview them.  That long list of questions included a lot of details the agent had great answers for.  Well, now you need the questions to ask AFTER you list the property.  If you ask these questions, you'll be making sure the job being done is what you expected.


1) May I see the photos you used on the MLS?

This is a good one because you need to know if the pictures show your home in the best light.  My brokerage only does professional photography so the photos always look good.  On some homes, that many not be appropriate.  However, keep an eye out for:

  • date stamps
  • bad lighting
  • dark photos
  • messy staging


2) May I see what you wrote about my home?

In all fairness, not everyone is a good writer.  Some agents are better than others.  What your agent writes about your home will reflect heavily on how the public sees it.  You should look at what has been written and give feedback.  Make sure it meets the standard of quality you expect. If it's not up to your standards, rewrite it.


3) Where are you marketing my home?

Online is the most valuable place to advertise a property and it's also the most cost effective. Some agents are better than others and you'll want to make sure you get the best coverage possible.  Just putting it in the MLS may not be enough.  If you have a virtual tour (highly recommended) then you might see the home in other places online such as YouTube.  Beyond online, there are plenty of print media options.  Keep in mind newspaper ads are very ineffective!  You might like seeing your home in print but it's not likely to bring in a buyer.  Most important is to ask you agent to vary their marketing or come up with creative marketing if you're not getting results.


4)  Are you marketing this to other agents?

While the MLS is great, it also helps to make sure the agents in the area know about the home.  Not every agent is on the ball so sending emails and having a broker tour can make a big difference in the exposure your home gets.  If your listing agent isn't taking the time to network and market you home to other agents, this is a big red flag.


5)  Will you update me on the progress of your marketing?

This is important so your home doesn't "sit idle".  An active listing agent should get you information on showings and marketing efforts on a regular basis.  Some agents like to update clients 2-3 times a week, others just once a week, some less frequently.  If it's been many weeks or months since you got a call or email from your agent, they're not helping you.  You should ask for and expect updates at a reasonable frequency.


The bottom line is - be an advocate for yourself!  Ask and expect good service so you get what you're paying for!

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Sean S. Williams
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Comment balloon 4 commentsSean Williams • April 14 2013 09:14AM


No doubt a little fact finding / due diligence could payoff big time or cost you time and money.

Good reblog

Posted by David Shamansky, Creative, Aggressive & 560 FICO - OK, Colorado Mtg (US Mortgages - David Shamansky) over 7 years ago

Good one to repost.  Let the message go far and wide.  This is stuff every home seller should be asking!

Posted by Gary Frimann, CRS, GRI, REALTOR and Broker (Eagle Ridge Realty / Signature Homes & Estates) over 7 years ago

Some good questions.  Seems like too many owners just want to know what the commission rate is without trying determine the quality of the agent who will represent them.

Posted by Edward & Celia Maddox, EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD (The Celtic Connection Realty) over 7 years ago

You nailed most everything.  The only difference I would make is that you, the home owner are the boss and it is important to ensure that your communication standards are going to be met before you sign the listing agreement.  If your agent is falling down on any of these, have a meeting with your agent to discuss the issues.  If the issues are not resolved, it is OK to fire your agent and get another one - at least in Washington State.  Either party can fire the other party in a service agreement, which this is.  Once you are under contract with a buyer, it would be a little late to fire your agent, however.

Posted by Roger Stensland, Let's Move! (Keller Williams Realty Puget Sound) over 7 years ago